Influencer SeedingMarketingAgency
Product Seeding
The most powerful influencer content isn’t paid for. It’s the post a creator writes because they genuinely love a product. The review that goes up because they couldn’t wait to share it. The unboxing that happens because they were actually excited. That kind of content is what product seeding, done properly, produces.
NewGen does it differently.
NewGen’s seeding campaigns get your product into the hands of creators who are genuinely aligned with your brand. We identify, approach and manage the relationships so the organic content that follows feels exactly like what it is: a real recommendation from someone who loves what you make.
Our Services
CREATOR IDENTIFICATION & TARGETING
We identify creators whose audience, aesthetic and content style make them a genuine fit for your product. No spray and pray. Every name on the list is there for a reason.
OUTREACH & RELATIONSHIP BUILDING
We manage all creator outreach, building genuine relationships rather than transactional ones. Creators who feel valued produce better content.
LOGISTICS & FULFILMENT
Address collection, product dispatch coordination and delivery tracking. We handle the operational side so your team doesn't have to chase a single parcel.
CONTENT MONITORING
We track all content generated from the seeding campaign across every platform, capturing every post, story, reel and video that features your product.
INFLUENCER GIFTING AT SCALE
Whether you're seeding 20 creators or 200, we build the processes to manage gifting campaigns at whatever scale your brand needs, keeping everything organised and on-brand.
COVERAGE REPORTING
A full report of organic content generated, total reach achieved, engagement metrics and content assets captured. Everything documented and attributed.
How We Work
Influencer Seeding Campaigns
Real campaigns. Real creators. Real results. Authentic content starts with getting your product into the right hands. Here is a selection of seeding campaigns we have delivered for brands that wanted organic coverage that actually lands.
Influencer Seeding FAQs
What is influencer product seeding?
Product seeding is the process of sending your product to carefully selected creators. No payment required. When done right, it generates authentic organic content from creators who genuinely like your brand, which tends to land far better with audiences than paid placements.
How does NewGen select creators for seeding campaigns?
We don’t spray and pray. We use data and our creator network to identify individuals whose audience, aesthetic and content style are a genuine fit for your brand, ensuring the content feels natural and the coverage lands in front of the right people.
Is influencer seeding suitable for product launches?
It’s one of the most effective tactics for a launch. Getting your product into the hands of influential creators in the weeks before launch builds anticipation, generates early content, and creates social proof from day one.