Welcome to NewGen

We’re NewGen. The social and creator agency that makes brands iconic.

We don’t follow culture, we operate inside it. Fresh thinking, bold ideas, and a business model built for the way social actually works.

Built on the NewGen Multiple.

For Iconic Brands

CREATORS

Creator marketing that is built for global scale. We identify and activate the right creators and communities to drive genuine participation and amplify from within. Not the biggest voices. The right ones.

SOCIAL

Your brand doesn't just exist on social, it lives there. From strategy and content to community and channel management, we create social that doesn't just fill feeds, it stands out. Always-on, always iconic.

TECH

Impact's only impact if it drives real results. Multiple™ — our proprietary intelligence platform — sits underneath every campaign, giving us cultural intelligence, precision creator matching and real-time optimisation. Every decision informed. Every result proven.

For the now and the next

We work with forward-thinking brands who want to break free from traditional media and set new standards. We sit at the intersection between creators, communities and culture, and offer brands creative solutions that drive engagement, unlock growth and create value.

SEE OUR WORK

“NewGen proactively suggested a collaboration with The Sidemen that drove 100,000+ installs in the first three months, which was fantastic. We couldn’t have been happier with this campaign.”

Revolut

Defy Expectations